Brand Newland

CEO and Co-founder

Brand has over 15 years of experience in bringing new healthcare solutions to payers, employers and patients. Brand joined OutcomesMTM, a pharmacy Medication Therapy company, as the firm’s fourth employee. He served OutcomesMTM in business development and operations leadership roles, seeing the company through rapid growth and eventually its acquisition by Cardinal Health in 2015. Brand received a Doctor of Pharmacy degree from the University of Iowa and an MBA from the University of Chicago Booth School of Business.

John Greenwood

COO and Co-founder

John has over a decade of experience in surgery, training and advising on thousands of advanced procedures. He has spent 15 years working with physicians and brings expertise in pain management, surgical techniques and clinical program implementation. John holds a Bachelor of Science in Biology degree from the University of Iowa.

Our Advisers

Daniel Hoeffel, MD, is a Board-Certified Orthopedic Surgeon with hands-on experience in the delivery of Enhanced Recovery After Surgery protocols. Dr. Hoeffel received his medical degree from the University of Pennsylvania and later trained at Harvard Medical School – Massachusetts General Hospital. He has practiced in the Twin Cities area for nearly 20 years. 

Karen Gagnon, RN, is a Certified Case Manager with over 30 years experience in developing and implementing care management programs in payer, provider, and vendor settings, integrating predictive analytics to optimize clinical and qualitative outcomes. She is a recipient of the CMSA Case Manager of the Year Award and contributed to the initial case management Standards of Practice.

Andrea Powers, RN, has over 30 years of experience in direct patient care nursing, patient engagement programs, patient shared decision making, and patient reported outcomes measures. She has served in senior roles at Silverlink Communication, Lumeris and Health Dialog. 

Evan Rakowski is a seasoned entrepreneur with deep subject matter expertise in healthcare. He is Founder & Principal of Radical Spark, a firm focused on developing, launching and partnering with organizations transforming healthcare. Past roles include COO and co-founder of TripleCare, a large telehealth provider, and Director of Operations for Clinically Home. 

Elliott Smith has a multi-decade track record of leadership in convening business leaders for the sharing of best practices and policy setting. Elliott served as chief executive for the Iowa Business Council for over a decade.

StartUp Health

In 2019, Goldfinch Health proudly joined StartUp Health’s global network of Health Transformers. For more information on StartUp Health, visit